The History of Stussy in British Streetwear Culture Stussy is https://ukstussyhoodie.com/ one of the most iconic streetwear brands in the world, and its impact on British streetwear culture has been significant. Founded in the early 1980s in California by Shawn Stussy, the brand started with surfboards and quickly moved into apparel. Its unique combination of skate, surf, and music culture resonated far beyond the United States, reaching the streets of the UK in the 1990s. British youth were drawn to Stussy for its authenticity, cultural relevance, and distinctive design.